CafeMom Finds Interesting Mom Results

I’ve heard it argued: identity politics is destructive.

I’m a student of public relations.  If the overarching theme between identity groups is the same, it is more a function of segmentation and target messaging… not a true breaking into identity groups.  This is my position on mom politics:  NO ONE is trying to make an “us against them” situation, we just wish to  understand the segmented population of moms… how they stand, what they think and how they react to political trends in 2011/2012.

This is a moment of discovery… where do Moms fit into the framework?  NOT, how are Moms different and might be pacified?

With this in mind, I bring you an interesting study of moms by the website, CafeMom.   We can thank them for a captivating look into the “Mom Mind.”

They recently surveyed 1750 moms, defined as at least one child under 18 living in the house, with a margin of error +/- 2.3%

There are a few key issues  I would highlight:

Issue 1:

CafeMom reports:

“Moms are less concerned about family values issues than they are with their desire that the world around them start valuing families. This is a crucial distinction. Moms want candidates to:”

Not so surprising.  In the “Me” culture, we see people moving away from having a true value that prevails as their compass.  Conversely, we see people who want accommodation and pacification.  I’m not sure if the first sentence is just poor wording of what these moms actually indicated.  Therefore, I will replace and offer my own, far more superior wish:

I find it interesting that the girls want Government to focus on “the family.”   Currently, we want to rewrite what the family is.  Maybe the definitions need to return to the original construction before we can enjoy any such accommodation, girls.

Issue 2:

I don’t need to add anything to this.  It is sobering, upsetting and surprisingly accurate.  Our parents may be the last generation who did better than their parents.  How upsetting is it that our parents watch our families struggle under the pressures of our wants, as we’ve spent out of control to get them?  Not so comforting for them.  Not so enchanting for us as we, in different ways and with different methodologies, cry out for Washington to take dire measures to reverse this trend.   But as I said, more families need to reflect their duty to government as well: stop asking for fixes and start spending within you means as well.

Yea.  Your welcome, babies.

Issue 3:

Sure… they.  They can make some changes.  I can’t afford more.  But the bourgeoisie can fix it.  We’re becoming segmented overall.  This is the “them” vs. “us.” 

It’s playing out on the streets with OWS.

Interesting though… moms think:

Weird.  Republicans marched at 9.12 saying the same thing.  Now that the premium notices are in the mailbox, it seems people are waking up to the reality.

This week I was happy to be a part of a CNN article that talked about Mom activism online.  I was noted as saying that women, moms… the blogosphere of political “momism”… is a warm place for finding some agreement.  I meant that.  People might call me soft for believing there is an underbelly of bipartisanship that is sensitive to meaningful dialogue.

I believe is starts with Moms, women in general.  It looks like other Moms agree:

Make sure to check out the entire findings at CafeMom and join the discussion.  If we’re really going to help shape a meaningful 2012 election and a fruitful 2013… we better arm ourselves with knowledge.

Here is how to get involved with the issues and talk with other moms:

Momthink.org

Momthink.org on Facebook

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   Tracy says:

   November 21, 2011 at 9:39 am

   Glad you liked our survey results – we’re looking forward to doing a lot more research and telling moms’ stories as the election season progresses.